Another comic book analogy, this time the opposite of fun: the Big Two build up to (multiple) world-shattering events, such that the contents of any one comic book are bursting with exposition, brightly colored spandex figures, and a million non sequiturs trying to keep pace, until the weight of the thing becomes entirely too massive and the editors hit the reset button to collapse everything, streamline the continuity, reset the characters because who even knows what’s going on anymore. But you get pulled in, you comb through the long boxes, you fill in the blanks it’s a labor of exploration and discovery, and it’s fun. In comic book Twitter, a meme circulates every now and again about how, despite the Big Two’s push to constantly relaunch their titles to attract new readers, most comics readers started with issue 369 of (insert title), in the middle of some long and convoluted story arc, and perhaps without even the ability to read the words.
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